KEF – Muon speaker launch
With a brief to simply create ‘the ultimate’, KEF assembled a cross-disciplinary team of designers and agencies to design, brand, and launch the most extraordinary audio speaker ever conceived.
The speakers themselves were created by visionary industrial designer Ross Lovegrove, and marry a sensual yet logical organic form to state-of-the-art audio technology, whilst the Muon identity and book, created by Farrow Design, reflects the speakers’ totemic sculptural form.
Moving Brands were commissioned to create an audio responsive visual installation to compliment Muon – a ‘liquid light experience’ – and used a custom built sound-responsive visual engine to dynamically map liquid behaviours.
The resultant installation’s organic, responsive light-forms created an emotional aura around the speakers that perfectly encapsulates the dual inspirations of particle physics and Zen Buddhism from which Muon derives its name.
Credits
KEF
Ross Lovegrove
Farrow Design
Moving Brands
