Moving Brand’s was one of three leading branding and communication agencies invited to take part in ‘The Pitch’, a feature in Outlook magazine – the annual report from United Nations Programme on HIV/AIDS (UNAIDS).

The brief was to create an attention-grabbing global campaign to help put an end to HIV-related restrictions on entry, stay and residence.

Moving Brand’s concept ‘Red Tape’ utilised the bureaucratic and restrictive symbolism of red tape to bring awareness to the issue, and to engage the public to help cut the restrictions against people living with HIV. The graphic approach used a custom-made roll of adhesive tape that can be placed over billboards, magazine covers, web sites and out on the street. It also translates as a graphic device across all print, digital and onscreen media.

tv animation | radio scotland: foggie bummer from Barnbrook on Vimeo.

In a spot of research this morning, I stumbled back upon this little gem by Jonathan Barnbrook’s studio. It’s been around quite a while, nominated for a couple of D&AD silvers back in 1995, but every time I watch it, it feels as fresh as ever. It’s quite a simple typographic response to a conversation, but in what feels like a world of vectors and flawless rendering, it’s has a strangely reassuring physicality and notion of craft to it.

As the world moves forward Royal Mail launches the first ‘intelligent’ post stamp. Not only it is a good example of how AR is becoming a widely used tool to communicate information, but also a good example of how new technology can fit perfectly within traditional ways of communication.

Should we all go to the post office now, get one of them and spend a few minutes writing a ‘real’ letter?

These days when the world is moving so fast, sometimes it is good to look at great things that were created earlier. It’s nice to get inspiration from things that were born in the time when the world moved much slower. Not having a computer or other advanced technology did not stop people from creating things that can still inspire us.

For those who haven’t seen this, have a look at the short animated film Tango made in 1979 by Zbigniew Rybczyńskiego .

Enjoy the slowness!

If you are into light installations, check out this interactive artwork made in Vancouver during the 2010 Winter Olympics. 20 powerful searchlights move in patterns designed by people on their personal computers via the internet. Another amazing interactive light performance is Echo, made by United Visual Artists (bottom image). Dance movements are translated into a monumental backdrop creating a simultaneous performance. Finally, don’t miss Fever Ray’s gig in London next week. I am not sure if it will include laser lights like previous performances, but either way I am sure it will be fantastic.

The Old Spice social media campaign rocked the advertising world and, as a concept, was a hit with audiences world-wide. But the question people keep asking is, “How has it affected sales? Are more people cracking out the Old Spice?”. According to Nielsen, sales have climbed steadily since July, peaking with the interactive Twitter/YouTube element at 107% increase. But the effort does not end there for Old Spice. Having established a memorable and recognisable tone of voice, via Mustafa, the Old Spice print advertising that can currently be seen about the place is totally on-brand and hilarious. What the Old Spice social media campaign achieved was not just millions of YouTube hits. Furthermore, and much more importantly, they successfully re-positioned their brand without changing a thing. That’s very little money very well spent.

Made for Arcade Fire’s – We Used to Wait, the film transports you to where you grew up using “choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering…and was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas.” A really lovely integration of story, technology, and that “hey there’s my house” feeling.

Loving this audacious AR from Doritos! In a time when most companies reel at the design and programming costs associated with a decent augmented reality execution, Doritos clearly threw caution and budgets to the wind to make “the world’s largest AR experience”. The A-team-esque fly by with the MacBook Pro is just brilliant!