Mindshare – Identity
Design SolutionThe Mindshare brand identity system comprises of fixed flexible elements. Core elements are fixed and maintain structure and consistency across a wide variety of media and communications. The network’s branding retains the signature colour purple, which was established at its inception, but includes a complete refresh of the agency’s brandmark and visual identity.
The symbol has been created to reflect the structure and form of Mindshare’s business. It shows two forms coming together to create a new, strong form reflecting Mindshare’s partnerships with clients, suppliers and other agencies.
This will represent the agency’s new simplified approach, re-engineering its structure from more than a dozen separate specialist departments to four integrated, collaborative groups.
