Norton & Sons – Expression
Moving Brands also designed the more esoteric fineries of the Norton’s experience: the clothing labels, signed by the cutters, tailors, and Patrick Grant and stitched into each suit – a mark of its pedigree; passport books that chart the progress of each suit’s creation; concepts for the interior design of the salon; bespoke storage boxes for all the records, some of which date back over a century, and include invoices and patterns for Sir Winston Churchill; concepts for shirt, tie and suit boxes for overseas orders.The new identity also restores Norton & Sons strong historical heritage: the Norton’s crest, which was awarded by a Prussian emperor in the 19th century, has been redrawn and reinstated, as has the original, idiosyncratic wordmark – which itself may yet be used as the basis for a bespoke Norton’s font. A short film about this rich history is also due to be shot in the salon and on location in Scotland.
