Insights

Why would a brand choose to upset its audience?

The innovation research team at GDR recently asked Moving Brands to consider whether a business would, and should, create a brand or campaign narrative aimed at eliciting an emotion other than happiness. You can read the GDR article here, and…

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Why would a brand choose to upset its audience?

Impatient India

Kyroorius Designyatra is one of the world’s biggest annual design conferences. Held in Goa, India, the sold-out event kicked off today and will host an impressive 1300 delegates from all over the world. Speakers including AKQA Founder Ajaz Ahmed, D&AD’s Holly Hall and Umbrellium’s Nitipak ‘Dot’ Samsen (and…

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Impatient India

Teaching what’s unteachable

“All children are born artists. The problem is how to remain an artist once they grow up”   Pablo Picasso Our understanding of how we learn and think may have become deeper – and the conditions in which we live and learn have…

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Teaching what’s unteachable

Review: Skylight by David Hare

Looking for something to do this weekend? Our Senior Copywriter Philip reviews Wyndham Theatre’s latest production, Skylight. ‘Skylight’ is a high-octane encounter between two people who are socially on different planets but, because of their shared history, are finely attuned to…

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Review: Skylight by David Hare

Be part of the digital storytelling revolution

At the turn of the millennium, creating a ‘digital-first’ brand was unheard of. The founders of Moving Brands used this to their advantage; they partnered with the big boys of the branding world to transform a beautiful logo on a…

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Be part of the digital storytelling revolution

The launch of Tapit: the wallet of the future

It’s not often that CEO’s congregate to celebrate the launch of a competitor’s product, but last week we saw just this at the press launch of Swisscom’s latest digital product offer. Tapit is Swisscom’s first move into contactless (or NFC)…

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The launch of Tapit: the wallet of the future

The kids are coming: MB and Apps for Good

Picture yourself, suited and booted, adrenaline pumping, preparing to pitch your app concept to the founders of Jawbone and Lastminute.com, the CEO of Tech City, and the CIO’s and CTO’s of some of the biggest tech businesses in the world.…

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The kids are coming: MB and Apps for Good

People you can work with

Tomorrow the winners of the Design Week Awards will be announced. We may be biased, but we’ve got a favourite in the Design Team of the Year category – Cambridge Design Partnership. As the nomination attests, this design team is…

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People you can work with

“We wanted something better – so we built it.”

We’ve recently partnered with an energetic young company based in Mumbai; a company that shares our excitement about creating a product and experiences that people love to use. Housing.com is an online property search tool. Frustrated with the process of…

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“We wanted something better – so we built it.”

From the archives: Bibliotheque’s identity for Moving Brands

Last week a tweet alerted us to Bibliotheque’s poster clean-out, so we swooped down the road to nab some of their beautiful work. Amongst the Dieter Rams prints and AGI brochures, we also came back to the studio with an…

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From the archives: Bibliotheque’s identity for Moving Brands

Best of brand 2013

Image taken from Outsider’s Wes Anderson Collection site, as below. Selecting your favourite brand projects from 2013 is – in the words of MB Exec Creative Director Darren – a bit like being forced to name your favourite family members.…

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Best of brand 2013

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2013 roundup – 5 favourites from the last year

‘Face Stamps’ by Hüman After All at Pick Me Up 2013! It was a good year for talks, exhibitions and interactive experiences, providing plenty of inspiration for fresh graduates like myself. Here are the five events and releases I found…

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2013 roundup – 5 favourites from the last year

2013 round up – The bumps and spills along the road to employment

Last year’s news reports taught us all the impact of overworked, overstressed interns, making the idea of interning slightly terrifying. I was told to expect tea runs, store cupboard cleaning and rearranging files on the journey to becoming an employed…

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2013 round up – The bumps and spills along the road to employment

2013 round up – A provocation. (Five minutes to write, 40 years of pondering)

An unusual defence of the word in a world of the visual, courtesy of MB’s senior copywriter, Philip Browning   A provocation. (Five minutes to write, 40 years of pondering). My dog understands ‘toy’ as a word. Deliriously, it smells of chewed-up…

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2013 round up – A provocation. (Five minutes to write, 40 years of pondering)

2013 round up – a year of anTi-V

After the sports dense year of 2012, people needed to get back to what we know best – inactivity and binge watching. So let’s have a look back at 2013 through the medium of tv, but tv-that-isn’t-quite-tv. AnTi-V, as I…

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2013 round up – a year of anTi-V

Resurrect the dead: The MB conductive ink hack

Last weekend we hosted our inaugural Hack day. Partnering with Bare Conductive, we invited illustration, coding, industrial design, animation and graphic design experts to get messy with Bare’s conductive paint and their brand new piece of kit, the Touch Board.…

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Resurrect the dead: The MB conductive ink hack

Getting inky for the MB hack day

Image thanks to Bare Conductive This weekend MB London is holding our first hack day, in collaboration with the team at Bare Conductive. After working with conductive ink for last year’s Joule project, we’ve been keeping a beady eye on…

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Getting inky for the MB hack day

The creative traits of great business leaders

Flipboard CEO Mike McCue and head of design Marcos Weskamp Fast Company recently launched part one of their two-part ’25 best CEO-Designer Duos’, calling out the 25 “dynamic partnerships that are shaping today’s most innovative companies.” Whilst we don’t disagree…

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The creative traits of great business leaders

Moving Brands turns 15

MB’s 11 minute showreel from 2002. Epic. Moving Brands turns 15 this week. In 1998, Moving Brands’ five founders set up shop in London. Aged 19 – 23, with skills that spanned film-making, tech, business and graphic design, they cheerfully…

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Moving Brands turns 15

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