More with the brands tag
Our most exciting innovation project yet….
Over the past fourteen years Moving Brands has pioneered and championed new technologies, from the world’s first satellite television broadcast to 3D chocolate printing, all in the pursuit of understanding this fast moving world. We’ve spent the past year developing…
Re-curated futures
An interesting collaboration here from fashion retailer Banana Republic and foodie magazine Bon Appetit to launch a new collection, “Desk to Dinner”. According to the NY Times, “The clothes, as the name suggests, are intended to be versatile enough to…
Branding – hold the whipped cream!
“If your brand can be recognized by something simple and instinctive… then you’re a gateway rather than a stamp”. So said Ben Wolstenholme (Moving Brands CEO) in this post last year about Starbucks’ move to drop the wordmark from their…
Where’s the ka-pow!?
The way people consume content is not just changing rapidly, but it has already changed significantly. DC Comics – adapting to the moving world and thus expanding onto other platforms; other areas where the brand needed to live – turned…
Just Because…
Last night we declared a temporary truce in fighting over pitches and awards, and headed over to Wolff Olins to see their latest ‘Because’ talk by Paddy Harrington of Bruce Mau Studio. Introduced by one of branding’s leading ladies, Marina…
Taking Off
The much desired advertisement slot during X factor has caught my attention with the battle of the airlines. Virgin Atlantic and British Airways have both recently released new adverts in this prime time slot, each with a completely different approach.…
Failing in the app world
Yesterday the Guardian posted an article on its tech blog, summing up a report by Deloitte which looks at downloads of branded mobile Apps. Or lack of them. Evidently on the whole, minus the odd exception, brands are failing in…
There must be something in the water
First I saw a group of grungy hipsters doing it on a rooftop in Dalston, then I noticed a guy, alone on Shoreditch Highstreet with some, and before I know it MB’s Ellen and I were irrationally demanding enough for…
App Brands
Moving Brands is now working on another identity for an App brand – a great challenge for everyone involved, from strategists to designers. Most brands see an App as the extension of their product or service, so to come an…
Which brands won the Super Bowl?
Us lot here in England may not really understand what it’s all about, but last night was The Super Bowl and with it some of the most expensive ad slots available to brands. The Superbowl ads have apparently long been…
