Home sweet home
MB’s Darren and Jeannette sent this photo from our new Zurich studio. Furniture is in and sign is up. And apparently they heard a Swisscom radio ad with our sonic mnemonic at the end hhhmmm hhhmmm hhhhmmmm la la la.
Moving Brands wins Benchmarks Award
Last night Moving Brands’ re-brand of Swisscom won a Benchmarks Award in the Telecommunications category. The Awards are designed to set a standard in the recognition of excellence in brand communications. We are very proud of both the team here and the guys at Swisscom who worked on the project over 18 months to create the multi-award winning identity which has lead to an increase in brand consumer acceptance, market share, customer satisfaction and customer retainment. To see a film of the project click here
Logo Lounge
We are proud to have two projects in LogoLounge 5 – The fifth volume in the LogoLounge series, which includes 2,000 new logos from designers worldwide. The book is compiled in association with LogoLounge.com, a logo-focused website that was launched by Bill Gardner in 2002. Designers and design firms are handpicked and invited to be “foundation members”. Each LogoLounge book presents new logos that have been added to the site, providing designers with an invaluable source for design inspiration and a resource for design solutions. Our work on Swisscom and Norton & Sons have been featured.
Award winning
We are delighted to announce that we have been awarded a Red Dot for our branding/ communication design of Switzerland’s number one telecommunications company, Swisscom. Click here for more about the Red Dot awards and here for our Swisscom case study. Since Swisscom’s re-brand we have been thrilled to learn that consumer acceptance, marketing share, customer satisfaction and customer retainment have all risen significantly.
James Bull on Audio Branding in new book
Moving Brands’ founder and Executive Creative Director, James Bull, is featured in a new book, Audio Branding: Brands, Sound and Communication by Kai Bronner and Rainer Hirt. James’ chapter is entitled The Narrative Ear – Realities in Creating Sound, Story and Emotion for Brands. With special emphasis on Moving Brands’ work for Swisscom, James considers the role of sound in creating a fully immersive, multi-sensorial and memorable brand. The book is out now and availble from Amazon by clicking here.
This digital life
A day in the life of Ivo, brand manager for our client, Swisscom. German speakers can also check out his blog here, but everyone else will enjoy its simple, yet unusual layout.