MB’s Marian came across this brilliant Kurt Vonnegut piece about story-telling.
My favourite of Vonnegut’s eight rules for writing a short story is “Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.”
I think this thought still holds weight, and is employed by some of the best story-tellers in a blogging, tweeting, and branding environment. You understand their story is open to anyone, but it still resonates as though it is written just for you.