An alert from Design Week today quoted Christian Barnett, planning director of Coley Porter Bell, as saying “Consultancies should invest time in launching blogs, rather than creating a quick-fix effort”. Looking yesterday at the blog and Twitter page of one agency certainly backed up this assertion – the last blog post had been in May, while Tweets were limited to internal baby announcements and dry project notifications. These “quick-fix” efforts quickly stagnate if noone is responsible for their upkeep and tone of voice. As a regular contributor to this, the Moving Brands blog, I am aware of the balancing act between company news items and relevent, inspiring pieces of writing. Benchmark corporate blogs present a human face to a business and truly engage their visitors, giving them a reason to come back, while sneaking in the odd bit of self-promotion. Additionally, Twitter, initially feared to be a passing fad, is increasingly leveredged by talented marketers who genuinely have something more to say than what kind of biscuit they just ate. Tweets of note include, Zappos (@zappos) and his cat (@el_gato) and the ever enthusiastic Sheema(@sheesidd). And don’t forgot to follow us on Twitter (@movingbrands) as well, where we don’t talk about biscuits, but once mentioned brownies!