The American discount retail company Target has been positioning themselves as a champion of design for a while now. They have successfully brought high fashion to the masses, in the same manner as H&M and Topshop, by collaborating with the likes of Liberty of London, Jean Paul Gaultier, Alexander McQueen and Zac Posen. Recently they teamed up with LEGS and Mother NY for their 2010 Fall Apparel Collection. Together they created a memorable LED-light and fashion show (top image) at the Standard Hotel in New York. The result shows how big brands can push the industry forward by stepping up and financing non-traditional curation. It is an encouragement to all other brands out there to look outside your own industry to create experiences which engage and inspire your customers.
If you are into light installations, check out this interactive artwork made in Vancouver during the 2010 Winter Olympics. 20 powerful searchlights move in patterns designed by people on their personal computers via the internet. Another amazing interactive light performance is Echo, made by United Visual Artists (bottom image). Dance movements are translated into a monumental backdrop creating a simultaneous performance. Finally, don’t miss Fever Ray‘s gig in London next week. I am not sure if it will include laser lights like previous performances, but either way I am sure it will be fantastic.