Generating Creativity or Creative Data

By Luke Thompson, currently on placement here at the MB Studio

I saw this Sagmeister video a few weeks ago and was pleased to be able to see some new work he’s been doing. The point of it is to talk about his now famous sabbaticals, and very interesting it is too. However, if you skip to ten minutes in, he gets to a project which I can get really excited about: a generative logo design for the Casa Da Musica in Porta, Portugal. The whole system produces some very good results.

The architecture practice which created the Casa Da Musica is Rotterdam based OMA, aka Rem Koolhaas. The process he used to create the Seattle Library was similar to the other projects shown here. Koolhaas and his team did extensive research about how the previous library was being used- after months of observing and recording, this data was translated into a number of different graphs and visualisations- one of which pretty much became the blueprints for the building. A great example of form being generated out of function and it’s related data.

In all of these examples raw data is used to directly inform the outcome of the project. This type of generative design not only helps produce spectacularly functional results- The Seattle Library and Sagmeister’s logo share an uncommon adaptability and usability- but also help create beautiful work. Even more importantly than that, the laying down of certain rules and frameworks within which to work, greatly increases the potential for creativity and customisation, the way Sagmesiter plays with the system he’s created is genius.