Recently MB’s Mat Heinl spoke at the Anthemis Senior Executive Roundtable, at the launch of their Innovation Jury Report.
The theme of the fireside chat was ‘Innovation through design in the physical and digital world.’ Mat joined Anthemis Founder Sean Park and IDEO’s Head of Financial Services James Moed to discuss how the perception of design in the financial services sector is changing. As Moed explained, “design is not just what it looks like in the end, it’s the way you understand people’s needs and lives, before you even decide what it should look like.” Certainly not a new thought – but an important point to make when speaking to leaders within an industry that doesn’t traditionally understand or value design (see proof of this when Park questions the audience at point 4:45 in the video above!).
Mat suggested design was not just about people, but is about purpose. This idea is unpacked in the point-of-view article Mat wrote for the event, which discusses the role of brand in a moving world. Far from being just a logo, or a product, “A brand is the purpose of a business, what it offers and how it connects with people.” Mat’s article put forward five key points for businesses in the financial sector to consider:
A huge thanks again to the Anthemis team for bringing together such a powerful and varied evening of speeches and conversation.