Living Identity

Moving Brands/ Moving World from Moving Brands® on Vimeo.

Living identity calls for a fresh understanding of the role of brands in a moving world. It declares that brands must develop dynamic and compelling ways to interact with the rapidly evolving forms of connection, communication and commerce we see all around us. Most of all, brands must learn how to tell a truly inspiring story – and have the confidence to see that story take on a life of its own.