Slightly old news (two working days!)… but last week Instagram announced the inclusion of hashtags into their functionality. According to their blog, “Yes, they work similarly to Twitter hashtags, but reinvented from the perspective of an Instagram user. Now, you can add hashtags to any of your own photos by including a hashtag in the caption of your photo or in a comment. Anyone can then tap on the hashtag in your comment to see all photos with the same hashtag”. This new feature again expands the horizon for brand/consumer relations. On Instagram, as on Twitter, companies can easily follow hashtags surrounding their brand and reward their best advocates accordingly. Read the full post here and don’t forget the #.