If you have a spare hour, I urge you to watch the ‘Made in Britain’ documentary that was shown on BBC2 last night. If you work in the creative industry (which you probably do if you’re reading this right now), it will make you proud to be doing the job you are; it’s benefiting our country more than you may think. Evan Davis explains that though Britain aren’t manufacturing as much as in times gone by, they are still definitely making, just in a different sense. The British are forerunners in terms of innovation and conceptualisation, mainly in the areas of pharmaceuticals and technology, which are big money makers, but most importantly the key areas which are pushing society forwards. The majority of manufacturing is now sent overseas. This fact struck a chord, having just recently seen the furore on Design Week over the ‘Made in Britain’ logo launched by kitchen company Stoves.
The logo in question was designed by a student, rather than a British design studio, showing that us British are failing to showcase our most valued asset, our creativity. Another aspect is that this system is self monitoring, with no creative strategy in place to keep it’s value intact, potentially undervaluing the quality of products we are proudly boasting. Through promotions like this we are selling our nation short. Who can forget the government initiative ‘Start Up Britain‘, which promoted using American based crowd sourcing company 99designs.com for ‘logos’ for our start ups. This leads us to believe that though we may be smart and creative nation, we should use our strengths by turning our talents onto successfully marketing ourselves.