Last Friday we launched our first Moving Brands paper, ‘Living identity’. By its nature, the paper is already out of date so we made a ‘living’ cover which uses augmented reality technology to allow people to see our latest thoughts, news and updates. Using just the cover (also download-able here) and a webcam, users can view live Moving Brands content using gestures to browse and scroll. We believe this is the first time augmented reality technology has been applied to a corporate book, as well as being pioneering in its ability to draw in a range of live feeds. Photos and film of both the launch event and the AR in action to follow. To download and try it yourself, click here.