A photograph is a moment, light is forever


Two cameras launch this month, each offering a completely polarised view of what a camera can be.

The Impossible Project, the company responsible for saving Polaroid’s Type 600 instant film format, will release its first instant camera on May 10th. The I-1 can handle Polaroid film, but also offers a host of advanced features, such as full manual control through its bluetooth-enabled companion app. It joins the Instant Lab smartphone Polaroid printer released in 2013. Both devices aim to re-emphasise the immediacy and physicality of film photography.

In contrast, the newly launched Lytro Cinema captures as much detail of a scene as possible, enabling users to change the fundamental makeup of video footage long after it has been taken. Lytro’s light field technology captures a huge, 3D picture of the scene, running at 755 RAW megapixels at up to 300 frames every second. With the resulting depth information, it’s easy for filmmakers to change the focus, composition, or backgrounds of the scene.

Jimmy Irwin, MB Senior Motion Designer, thinks the Lytro “could change everything. Lytro’s previous light field stills cameras have been an interesting development, but when applied to moving image, this technology really comes into its own. Previously, footage has always been a two-dimensional medium, so when combined with computer generated imagery, concessions had to be made. This new camera will open up new ways for footage to be combined with CGI, further blurring the line between what is captured in camera, and what is created digitally.”

Although the Lytro Cinema isn’t available to buy yet, rental packages start at a cool $125,000.

This originally appeared in Moving Brands Wednesday 20160413.

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