A world of content for Switzerland as SRF launch their new site

Yesterday the SRF website launched, as one of the first in-market experiences of Switzerland’s newly merged national broadcaster. SRF.ch combines TV, radio and news to create a holistic media company, providing a new portal to engaging entertainment and information.

Moving Brands has been working with SRF for over a year to drive the development of their online offer, as experts of both digital technology and the changing way content is consumed. We lead the project from concept, content strategy, IA, UX, UI and front-end build.

It was a brilliant opportunity for us to partner with an organisation through their transformative period, as they reshaped their organizational structure, their business ambitions, and their offer.

A key aspect of the new site is the ‘social’ view, which uses the conversations and sharing patterns of the site’s users to curate and hero content. Today you can see the story everyone is talking about is the launch of the site itself.

Visit the site, and we’d love to hear your thoughts below.