An Unconventional Journey

20150611-WEDF-TerryLast night a few of of the MB gang left the big smoke and headed to the West Country to support Creative Director Terry Stephens, who was keynoting at the Arnolfini for the WEDF.

The West England Design Forum (WEDF) was formed in 2006 by a small passionate group of people within the design industry that wanted to create a place for people to come together, share ideas, be inspired and get connected all in the name of design. They’ve since created and engaged with a fantastic local design community by regularly organising inspiring talks and training sessions..

Recently Moving Brands’ Terry Stephens was asked by WEDF Chairman Jamie Ellul to give a talk on his own experience in the industry and how it’s shaped his approach to design.

Terry spoke about his unconventional journey, joining the industry straight out of college, picking up firsthand experience before studying, then learning from the best at Rose and Why Not Associates, before joining Moving Brands. Terry covered key learnings picked up throughout his career, including a poignant point made by Michael Wolff; “Draw on the experiences of everyone you work with and become the best designer you’ve ever met”.

As an avid marathon runner Terry explained how important it is to take time out from home and the studio, to think and be inspired.

“What do you want?
Why do you want it?
How much do you want it?”

Penned by Charlie Spedding in Last to First, Terry uses this quote to reflect on future career decisions but also on applying it to all areas of his life. “It can help you set your goals, eliminate self doubt and learn that if you want something enough, you can make it happen”.

Terry spoke about his time at Moving Brands, our offer and the approach we take as a business to any project – big, small, pitch or client work. “We don’t ever just jump into design work, we try to unearth a narrative”. When a pitch or hack day is on the cards he advised, “take one idea and gun it”.

Terry shared MB’s work with Tiko, a leading connected home device. The audience were also given an exclusive, in depth look at our work with Into Film,Terry shared assets from different stages of the process, from the initial exploratory motion tests that drove the final creative outcome.

There were some brilliant questions from the audience – from the attention span of clients, how to lead a multi disciplinary team and the personal criteria he sets for projects.

Terry has been overwhelmed with Twitter love so a big thankyou to WEDF for hosting a fantastic evening and from all those who attended.

To find out more about WEDF – a fantastic organisation at the heart of the thriving design scene in the south west of England – check them out here.

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