Apple Pay in the UK

applepay

Apple Pay has hit the shores and stores of the UK. That means if you have an iPhone 6 or 6 Plus, you now don’t need to reach for your wallet to pay for things.

At launch, there are over 250,000 locations that are supporting Apple Pay, compared to a paltry 220,000 American stores. This is despite the fact that some of the top dogs of British retail, including Tesco, Sainsbury’s and ASDA, don’t plan on taking part, as Apple won’t release any of the information it collects from Apple Pay to participating stores.

We reported on the data collection issue when Apple Pay launched in the US in October last year, which may be a factor in its slower than expected uptake. As of January this year, mobile payment figures only made up 4% of total in-store transactions, and a quick poll in our SF studio revealed not a single person has stuck with using Apple Pay.

As millions of people in the UK now joyously use their contactless payment cards, it will be interesting to see if Apple Pay can shake this behaviour, and find a stronger foothold than in the US.

This originally appeared in Moving World Wednesday 20150715 

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