Last Thursday, Ben and I headed down to visit Art Center College of Design for a talk hosted by the student AIGA group. Art Center is my Alma Mater, but for Ben this was his first visit to the college. We were led on a tour of the main campus, a stark modernist building set back in the hills of Pasadena (sometimes lovingly referred to as the ‘death star’). Students got the opportunity to meet one-on-one with Ben and talk about their work.
Ben spoke to a packed auditorium about Moving Brands work and philosophy. He explained our approach centered around storytelling, and how the cross-media applications of a brand all tie back to this one story. The audience got
a behind the scenes peak into what we do: seeing some of our moving sketches, the Nokia identity generator, our process, and how we work as one studio across four locations. This was followed by a Q&A and a mad frenzy for MB tote bags!
We thoroughly enjoyed our visit and meeting the students and teachers we talked to that night. Thank you to our hosts Nico, Christina, and Petrula!