There is a lot of augmented reality experimentation out there but rarely you see such simple and stunning work.
Le Monde des Montagnes by Camille Scherrer shows a table with a book underneath an angle poise lamp. The camera is positioned inside the lamp (nice touch!) and when the user turns the pages a magic story of beautiful animated illustrations layer on top of the existing book content.
The interaction seems really natural. No awkward holding strange symbols to perceived cameras in fact there doesn’t seem to be an AR marker insight. Looks like the camera analyses on a basis of page left and right. Very clever!