Be a lover, not a fighter

Tinder-rumblr

Match Group, owner of online dating businesses Tinder, Match.com and OkCupid, is aiming to raise a whopping $430 million in an initial public offering. Over 33.3m shares will be on offer for $12–$14 each, giving it a market valuation of $3.1 billion. Match, along with payment business Square, will test an uncertain market for IPOs in the US. Over the past month, almost every IPO has priced below its suggested range following a general trend in which the ‘Tech Unicorns’ of Silicon Valley face the end of inflated valuations.

Meanwhile, three college dropouts have taken inspiration from Match’s portfolio of algorithms to connect users for a different reason in their meet-and-beat app, Rumblr. Dubbed ‘Tinder for Fights’, the app encouraged users to insult the pictures of their matched opponents and engage in real life brawls. The app included a chat feature to talk trash and an interactive map with times and locations publicly broadcasted so other users could spectate. However, the 78,000 Rumblr enthusiasts who signed up for beta access were left disappointed as it was revealed the app was no more than a PR stunt to kickstart the makers’ creative consulting agency, Von Hughes.

This originally appeared in Moving Brands Wednesday 20151111.

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