We are very excited to be heading off to the Benchmark Awards dinner later this evening, following the shortlisting of our Swisscom Re-brand in the Telecommunications category. The re-brand of Swisscom, the number one telecoms operator in Switzerland, was part of the strategic consolidation of multiple businesses into a unified brand and to shift the focus of communications away from telecoms and IT towards a warm relationship with customers based on media and entertainment. Our key objective was to create a living, moving identity designed to engage people through sound, motion and interaction. The new brandmark is a constantly moving life form, with free-flowing planes that reflect Swisscom’s multisensorial customer offering. The revolving planes pivot around a fixed axis, symbolising Swisscom’s strong heritage as a trusted national provider of technology.