Brand Impact hearts Madefire

Last night MB won at the inaugural Brand Impact awards. Our Madefire identity work was in the Entertainment category – beating out tough competitor PlayStation to the win.

Controversially, in several of the categories no winner was announced, as the shortlisted projects were not deemed strong enough. Brave move by the judges and organisers – although the ripples around the room when this news was announced suggested it didn’t go down particularly well with all attendees.

CONGRATS to both Madefire and the MB team that has partnered with them since their launch, on brand, film, comms and strategic work.