Creating Mercury Brands


“Mercury Brands” a new insight piece from Viewpoint magazine, highlights the core of MB’s philosophy – that brands must learn to lose control and love change. The piece, in issue 25, the latest edition of the magazine, cites our open pitch for A Brand for London, as an example of agencies “taking an increasingly collaborative approach with the public”. As an agency we feel excited for the brand possibilities emerging from a more open, collaborative culture. The strongest, and most successful brands, are the ones that adapt and respond to the environment around them – be that anything from time of day and user activity to consumer input and re-interpretation.