Decode at the V&A

V&A Decode generative identity from postspectacular on Vimeo.

Friend of Moving Brands and coder extraordinaire, Karsten Schmidt has been commissioned to create a digital, dare we say ‘living’, identity for Decode – the new exhibition at the V&A. Using open source, the identity is open to modification. According to the V&A, ‘You can download and interact directly with the source code, but you do not need to be an expert coder, as Karsten has also designed a graphical user interface’. We think he has succeeding in making a beautiful and relevant design piece which calls for co-collaboration and transparency. Karsten has worked with us as Technical Design Director on some of our most well-known projects, including Swisscom, KEF, and LCF. We will report back on the exhibition following its opening tomorrow!

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