Last night we celebrated with our clients at 7digital, as they launched the new brand we’ve worked on together over the past few months.
Set up in 2004, 7digital provides comprehensive digital download services to a wide range of partners and manages download stores across the globe. They partner with some of the biggest names in the tech world, including Research In Motion, HP, Universal Music, EMI, Last.fm and Shazam. In August 2012 7digital’s catalogue reached 20 million tracks. With around 500 competitors (and counting), 7digital engaged us to clearly articulate what they stood for and differentiate themselves in this overcrowded space. Their identity needed to be flexible enough to perform across all platforms, and in markets with varying copyright permissions.
7digital believes in the openness of platforms and providing greater digital freedom. “Digital the right way” became their brand story. It was a way to communicate flexibility and personalisation: the right way is ‘your way’, for partners as well as end-users. Importantly it also conveyed their desire to build an inclusive, sustainable model for the industry that promotes a fair deal for everyone.
Congratulations to all at 7digital on the successful roll-out! We’re looking forward to seeing how their brilliant team build on and share the brand.
Our full case study will be live on the site soon.