“Disagreeable” Boris Bike picks up design award

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The Brit Insurance Design Awards category winners have just been announced, with MB favorite (and client) Flipboard coming out with a win in the Interactive category.

The self proclaimed ‘Oscars of the design world’ celebrate innovation across seven categories: architecture, fashion, furniture, graphics, interactive, product and transport.

The Barclays’ Cycle Hire scheme won the Transport Award category, with the 2011 jury chair Stephen Bayley noting “The fascinating thing about the ‘Boris Bike’ is that no one thought it was lovely, no one thought it was a gorgeous object… It was designed to be disagreeable.”

Thankfully this couldn’t be said for all the winners, with the beautiful Plumen light bulb winning the Product Award, with the judges acknowledging that advances in the design of low energy light bulbs are necessary, and Plumen will inspire further development in this area.

Similarly, Flipboard impressed the judges with its game-changing design, with jury member Simon Waterfall remarking “I can just see the spark igniting what will be a massive industry.”

The overall winner will be announced next month.

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