We have a very interesting organization as a client. FWE&E (Forum for Women Entrepreneurs and Executives) is based in the San Francisco Bay Area. We are re-branding them as they prepare to change their name.
FWE&E provides networking opportunities and events which give accomplished women a space to share their experiences at the highest echelons of business. It’s no secret that there is a dearth of women at C-Suite and Board level, and those that are at that level have got there despite adversity and the challenges of the corporate world. FWE&E is focused on influencing the balance of women in senior positions.
The MB team in San Francisco have found it fascinating to learn about the unique service FWE&E offer and to think carefully about the environment needed for members to connect with each other. In our strategy phase, we looked at how online platforms and offline events could best work holistically for these busy, working women. The new identity aims to reflect the resilience and sophistication of FWE&E’s exceptional members.
The new name and brand launch at the end of the month. Check back soon to see the new identity!