It seems that there is no stopping the barrage of prizes for the All About Tea Identity, as Moving Brands proudly announces the fantastic news that Gold was achieved at the Cannes Lions Design Awards 2011.
A win in the category of Brand Identity Experience truly shows how it is innovation and dynamism that keeps the narrative alive. It builds the relationship between product and user, engaging not just instantly but with longevity.
The prestige of winning a gold award is heightened further once a perspective of the competition is understood, illustrating just how formidable the competition was. 31 different design categories separated the 1774 entries. 21 gold awards were given, only 3 to UK agencies: The Chase, The Partners and Moving Brands. A further 15 silver and 42 bronze awards were given.
Sitting modestly in the corner of my desk lies the winning articles, as an intern it provides me with motivation and inspiration. A constant reminder of what MB is all about. Congratulations to all involved, may more prestigious metallic animals be on their way!
UPDATE: Design Week gave us a nice shout out, along with other UK winners, The Chase, The Partners and JWT. Our wonderful client Andrew at All About Tea was also interviewed on Friday afternoon by Radio Solent….we’ll let you know where to listen as soon as we track it down!