How to…be part of the next cool thing


Next week I’m looking forward to being part of a panel at the London College of Communication. Jaana Jätyri (, Jasmine Gardner (journalist), Martin Raymond (The Future Laboratory) and I will be discussing how trends are created, and influence products and stories. The session is part of Futurising – a series of talks, how-to’s and one-to-one’s hosted by the LCC. Click here to view the event details and click this to follow Futurising on Twitter for the latest updates. Hopefully see you there!