James Bull on Audio Branding in new book

Moving Brands’ founder and Executive Creative Director, James Bull, is featured in a new book, Audio Branding: Brands, Sound and Communication by Kai Bronner and Rainer Hirt. James’ chapter is entitled The Narrative Ear – Realities in Creating Sound, Story and Emotion for Brands. With special emphasis on Moving Brands’ work for Swisscom, James considers the role of sound in creating a fully immersive, multi-sensorial and memorable brand. The book is out now and availble from Amazon by clicking here.