Very excited to discover that JC Penny have sponsored a not-entirely-awful augmented reality app for their fall back-to-school collection. Aimed at teenage girls and hosted on both Seventeen and Kaboodle, the app is basic but user-friendly. Simply click to start, get into position, select size and style using gestures and then indicate ‘done’ to capture you and your new outfit. Easy, fun and, above all for their teen market, totally shareable both as an experience and on Facebook. Congrats!