Moving Brands is thrilled for our client Life360, who have raised $10million in series B funding. We worked with the team to deliver a new visual identity, website and app, and in the preceding months have watched the business skyrocket.
We think part of Life360’s success can be attributed to their clear brand vision. Initially perceived as the ‘paedo-finder app,’ we worked with them to redefine their business purpose and communicate this externally to shift this perception. Their brand story of ‘Family Intelligence’ provides the business with a lens with which to evaluate and capitalise on growth and partnership opportunities, and a clear direction for user experience and comms that ensures they connect with their market with integrity. As one user commented, “They figured out how to make location useful for the user rather than the advertiser. My son knows that the only reason he has an iPhone is so I can run this app and see he’s where he’s supposed to be which makes me happy. And he has an iPhone so he’s happy. Win-win made possible by Life360.”
Congrats to the team at Life360. We’re looking forward to working with them as they continue to grow!