Life360 success stories

613-9967-02

Moving Brands is thrilled for our client Life360, who have raised $10million in series B funding. We worked with the team to deliver a new visual identity, website and app, and in the preceding months have watched the business skyrocket.

After launching in 2008, the originally android-only app got off to a slow start. The new brand was released in December last year and within a couple of months the business first began to monetize, thanks to in-app purchases of premium service packages. Now, their growing infrastructure places them as the third biggest user of PHP in the world, and they receive higher request volumes than those browser-behemoths WordPress and Wikipedia. This is less surprising when looking at the number of people using Life360; It was announced this week that they now have over 40 million users – placing it ahead of Foursquare in terms of user base.

We think part of Life360’s success can be attributed to their clear brand vision. Initially perceived as the ‘paedo-finder app,’ we worked with them to redefine their business purpose and communicate this externally to shift this perception. Their brand story of ‘Family Intelligence’ provides the business with a lens with which to evaluate and capitalise on growth and partnership opportunities, and a clear direction for user experience and comms that ensures they connect with their market with integrity. As one user commented, “They figured out how to make location useful for the user rather than the advertiser. My son knows that the only reason he has an iPhone is so I can run this app and see he’s where he’s supposed to be which makes me happy. And he has an iPhone so he’s happy. Win-win made possible by Life360.”

Congrats to the team at Life360. We’re looking forward to working with them as they continue to grow!

Comments

  • Tyler Durden

    This is wrong on so many levels.