Last week Moving Brands were featured in a Design Week article on animated logos. According to DW, “Clients increasingly have to consider the impact of their brand properties across a range of media platforms, so it makes economic sense to invest in animation at the early stages of any identity project” – a belief Moving Brands was founded upon! For those of you who can’t access DW Online, here’s our 5 inches of fame from the piece.
“A multi-platform, moving world is the starting point for all of Moving Brands’ projects. ’If you design a brand and haven’t thought about how it works on-screen, you haven’t done your job,’ says Moving Brands founder James Bull. ’I tell students that the letterhead, the logo and the business card should be the last things they think about. Companies use Power Point and e-mail, and send movies to each other – that’s where brands need to work.’
Moving Brands designs creative explorations and executions that include animation, sound and interactive elements for all their clients, whether they’re telecoms companies such as Swisscom or more traditional clients, such as Savile Row tailor Norton & Sons. ’Once you’ve got those elements, you can repurpose them for print,’ explains Bull. ’If you do it that way round it’s easy – and clients don’t then have to spend £30 000 on the last three seconds of an ad, because the branding consultancy has already worked that out.’ Not all branding consultancies have this unfailing and all-encompassing approach to animating brands.”
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