London’s Identity Crisis

We think London is having an identity crisis. In response to the release of a public tender from the Mayor, we are pitching to create a brand for London. We have decided to throw the process open to the public – inviting Londoners to give their views on London via Twitter and on our pitch website.

One of our new Twitter fans has summed it up pretty well…

Brit branding shop Moving Brands using social media 2 guide pitch efforts 4 London logo. Bloody brilliant!”

We have also been chatting to Scott Thomas, the Design Director of the Obama Campaign. He certainly knows a thing or two about unifying a country behind a logo!

We want to make as much fuss as possible and win or lose we think this is an interesting approach.

Get involved and get heard!

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