Lunch and Learn

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This week we had another eye-opening talk in our Lunch and Learn series, with Marc Cloosterman of the VIM group telling us about their global brand implementation service.

For MB, delivering a new brand identity is the culmination of months (and sometimes years) of learnings and inspiration, late nights, debates and compromises… so it is often hard to remember that the brand itself is only just beginning its journey.

It was a great opportunity for the MB creatives and project leads to ask the implementation experts how design impacts their world, and to better appreciate the process and costs involved in ensuring the brand shines, whether it be for our smaller local clients, right through to the global technology leaders.

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