Mag+ live with Popular Science+

This is a beautiful piece of interaction design from our friends at BERG. Love the sideways browsing in connection with the “digging in up-down” browsing mode. Two fingered swipe gesture for fast browsing and “dog-earring” (genius!) I suddenly feel a bout of gadget envy!

Here is what they say:

Popular Science + is the first digital magazine to emerge from Bonnier’s Mag+, an ongoing project across all Bonnier titles in the U.S. and Europe to rethink the way magazines can be read on a new generation of full-color, touchscreen tablet devices.

Popular Science+ is a new way of experiencing magazines on digital devices and a first step toward our vision of what digital magazine reading can be. Mag+, Bonnier’s digital magazine platform, is a project that began months ago in a collaboration between Bonnier’s global R&D task force and BERG, a London-based design studio.

Our goal has been to preserve all the qualities that make magazines such a powerful, popular medium—inspired packaging of carefully curated content by a team of expert editors, delivered in a visually dazzling issue with a beginning, middle and end—and at the same time to reinvent it in a way that makes it come to life on the iPad’s screen.”

Read more about Mag+ and join the conversation about the future of digital magazines at

We’re excited to have a conversation with you to find out what you think of the Mag+ platform and the Popular Science+. We’ll base our changes and upgrades on your feedback, so please give us your thoughts.