MB at MarketingWeek Live

MarketingWeek Live ran last week in London. I went to see how the MB Swisscom re-brand work looked hanging in the Award Winners Gallery – the hall of fame for recent winners of the Benchmark and DesignWeek awards.

I also caught Richard Skaife of Yuza Mobile talking about how they’re using augmented reality and image recognition in the mobile space. The app they developed for MarketingWeek Live uses AR and claims to be the first app designed for a live exhibition to do so. It’s good to see that marketeers are finally embracing new technology as an important way to communicate.