MB work featured in Apple launch


Apple held a small product launch yesterday – you may have heard whispers of it. And today, in-between the oohing, aahing and excited commentary, we have been ecstatic to see some familiar faces featuring on the launch site of the brand new iPad mini.

Here at Moving Brands we have been extremely lucky to work with some of the world’s greatest apps. Two of these – Flipboard and Madefire respectively – can now be seen featured in the iPad mini launch film and as the face of iPad mini entertainment apps.

As is always the case with a new Apple product, the ‘condensed’ iPad has received mixed reviews. The impact of Apple strategy and competition, robustness of software features and price in particular have all come under examination, but the one thing everyone can agree on is this Apple ‘middle child’ product could well shift a fair number of units.

Check out Madefire, Flipboard and the many other apps that have got Apple excited over at apple.com and see our website for the full case study of the Madefire brand creation.

UPDATE: More good news – The Madefire app has made it into the What’s Hot section of the iTunes store!