Moving Brands have begun work on the University of the Arts London (UAL) strategic identity after winning the pitch for the work earlier this year.
As MB’s Ben put it, “UAL is the largest creative network in the world,” and is made up of six distinctive and distinguished colleges:
Camberwell College of Arts
Central Saint Martins College of Art and Design
Chelsea College of Art and Design
London College of Communication
London College of Fashion
Wimbledon College of Art
Their potential as an organization is huge, as is their power to influence the creative community both here in the UK and internationally. Given one of MB’s key aims is to set new standards of creativity for a moving world, the opportunity to work with an organization that champions creativity like the UAL is incredibly exciting.
As with all our strategic and identity programs, we will be working with the UAL team closely and collaboratively, encouraging everyone involved to re-imagine the future of the University.
Lynda Relph-Knight, editor of Design Week, summed up the challenge in today’s edition. “It makes sense for UAL to reconsider how it presents itself to potential sponsors and students at a time when competition for both is rife. How can you hope to compete when your identity is unclear, and, as an umbrella covering six high-profile London design colleges, how do you distinguish yourself from your component parts?”