Unbelievably, there are currently 51 countries, territories or areas that impose some form of travel restriction on people living with HIV.
UNAIDS invited Moving Brands to create an attention-grabbing global campaign to help put an end to these restrictions. The result can be seen in the feature ‘The Pitch’ in the Outlook Report, released this week in Geneva.
MB’s concept utilised the bureaucratic and restrictive symbolism of red tape. The tape could be placed over billboards, magazine covers and out on the street, as well as across all print, digital and onscreen media, to engage the public to help us cut the restrictions on people living with HIV.
We were thrilled to give our time and talents to help spread this important message, and very proud of the great work Darren, Marija and Rosanna and the rest of the team produced.