MB’s Flipboard mnemonic

Moving Brands worked with Flipboard – the brilliant new social magazine app for iPad – to develop an identity that would encapsulate the apps offer as a personal vessel for content. In a bit of a behind the scenes special, we thought we would share the final logo mnemonic – which was taken from initial sketches, animated as quick motion sketches, and developed to the mnemonic you see here.


  • http://international10.blogspot.com/ Stephen Plaster

    Simple, bold and confident from the speed at which the pages unfold. I can already imagine this in its full glory on an iPad screen (or perhaps even a larger digital wall?). The silence of the device gives it power. Love it!

  • Pingback: Who did the Flipboard branding and logo? - Quora()

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