MB’s design intern Stephen went to the APG Panel Debate last night to absorb as much information as possible like a human-sized sponge and blog about it in third person. The panel consisted of John Kearon, Prof Gemma Calvert, Mark Earls, Nick Southgate and the famed Rory Sutherland discussing the theme of neuroscience and consumer behavior.
A heated debate ensued about what truly influences us as people and consumers – the head, heart or herd? Stephen even got a question in within a packed audience of 300 – Needless to say many insightful notes were taken that will be applied to MB’s ever increasing strategic powerhouse! *opens book about neuroscience*.