Hello everyone, here’s this weeks roundup of business, tech and creative news from across the Moving World! Many thanks to all who submitted links!
Calling vegetarians of the moving world, we need your opinions because this week the first lab grown burger was unveiled. Being nicknamed the Google burger after $250,000 backing from Google’s Sergey Brin, it apparently doesn’t taste too bad and is set to hit the shelves in October. The taste is said to be close to meat but not as juicy because of the absence of fat, but the begging question is does this count as a veggie burger? No animal suffering is involved but it is still meat; one for discussion there.
In other burger-related news, we’re all supposed to know what a McDonalds looks like so their latest campaign assumes. The Big Mac, Cheeseburger, French Fries and McNuggets need no introduction according to agency TBWA Paris, so in their latest campaign McDonalds have stripped out any branding to leave close up images of their best sellers. Unlike fast food adverts of old, the images do actually look like what you receive in reality. Tasty.
Obama backs Apple
The Apple and Samsung war continues this week as Barack Obama has vetoed Samsung’s injunction against the iPhone 4 and iPad 2 imposed by the International Trade Commission. The ITC recommended a U.S. import ban on the devices on the grounds they violated a Samsung patent. But after Obama spoke out, Apple is sure to be able to keep selling the older devices, while newer devices are unaffected. Right wing motor-mouth talk show host Rush Limbaugh spoke against Apple however, claiming it’s the Republican party of the tech world, while Google and Samsung are the Democrats. He said: “I would venture to say that nine out of ten bloggers writing high tech hate Apple.” Last week we heard Samsung were in the process of planning their $300 million Silicon Valley HQ so the war between the two tech giants is set to continue.
Facebook’s first marketing officer
So Facebook has finally appointed its first Chief Marketing Officer, Gary Briggs whose past work with Motorola, Google, PayPal and eBay suggests he knows what he’s doing. The social networking giant has been famously slow to market itself, spending just $28 million on advertising in 2012. The move suggests Facebook are starting to get serious about their public image and with Zuckerberg’s insistence that he is not interested in money, it could also be an attempt to move the Facebook image away from him and more towards the Facebook brand itself.
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