Where is the love
The mid year Yougov Brand rankings have been released, as Apple and Google fail to make the list of best loved brands in the US. Recent allegations of child labour and privacy concerns are affecting perceptions, as the top places were in turn held by Ford, Amazon (with the Kindle also holding a separate place within the top ten) and Subway. In the UK the top three places are held by BBC iPlayer, Samsung and John Lewis.
Apple and Google may not be as close to the hearts of Americans as before, but the previously rival companies are now on better terms, as Google CEO Eric Schmidt as Reuters reports they are in “constant business discussions on a long list of issues.”
Food for thought
Waitrose are currently in a multi-million pound drive to transform their in store experience, introducing front of store concierge-style desks for personalised shopping, and now trialling lockers as part of their ‘Click and Collect’ initiative. The trial enables customers to place a food order online, before receiving a message with instructions to a locker location where they will be able to enter a pin number and retrieve their goods from a temperature controlled receptacle. With the initiative, Waitrose hopes to reach customers at places and times which may be most convenient for them, and also in areas where there may not be a Waitrose store present.
The ready meal ease doesn’t end there, as developer Nathan Broadbent has hacked a microwave so that it scans the food packaging barcode for cooking instructions. And if that still sounds like too much effort, all you may just need a petri dish and some patience, as a new £210,000 burger will be served this week, the first of its kind to be grown in a lab dish (Link thanks to @jcfalconer)
Zoom zoom zoom
Elon Musk of Tesla Motors has announced plans to launch a new breed of lightning-fast transport. Named The Hyperloop, Musk claims it will be able to travel from NY to LA in 45 minutes with Musk citing it a “cross between a Concorde, a railgun and an air hockey table”. He also promises to release the project open source, due to his hatred of patents and time wasting. Elon promises alpha designs to be released on August 12th.
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