Nearness


Nearness is a lovely contemporary take on the famous Fischli and Weiss‘ film “Der Lauf der Dinge“, which describes a series of everyday objects triggering each other in a long chain. Most of us are probably most familiar with the highly controversial yet in itself brilliant Honda Cog commercial which almost literally translated the artists’ award winning film into a car commercial.
Nearness takes the Fischli & Weiss concept further though as it explores how modern day interactive technologies (RFID) with the use of proximity detection make “touching” redundant. It’s an original modern day version of a masterpiece.

A collaboration between our friends from Berg and Timo.

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