Moving Brands partnered with the prestigious Università della Svizzera Italiana (USI) to reposition their Executive Master of Science in Communication Management course.
Faced with ambitious new growth objectives, and with a need to reach a more global audience, Moving Brands were engaged to define a vision to align the faculty directors, and realize this in a brave new identity to raise their profile and credibility among global C-level communications professionals.
This identity has been officially released today with the launch of their new website, designed by their internal team utilising the new identity system.
The system was based on the Brand Narrative ‘Change your perspective.’ It highlights the transformational process, both personally and professionally, that stakeholders identified as essential to the course. It conveys that the program provides a learning and growing experience, acting as both a reminder for alumni, and as a promise for students.
Created as a dynamic identity, the brandmark constantly moves, acting and reacting within its gridded structure, representing the paradigm shift the students experience. There are a selection of ‘snapshots’ of the mark used for static executions, as seen in the website, and textures drawn from the movement of the brandmark
The full case study for the project will be released soon – follow us on Twitter to stay up to date with our new work.