Nike – Onwards by James Jarvis

Lovely animation about the pleasures and pains of long distance running by James Jarvis.

“I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time.
The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also by the transcendent, almost psychedelic experience of the simple act of running.
Rather than a marketing project inititated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand.”
James Jarvis

Animation by James Jarvis. Directed by Richard Kenworthy, and music courtesy of Caribou (Crayon was a great choice).


  • Hasina

    Love the animation,love the music.
    Sometimes running is pure mental and physical torture but sometimes you reach this great level of ease and the running rhythm becomes fluid.
    This yellow geezer in the pic runs exactly how I do and it made me smile.

  • Anon

    How did you make the animation?